IT Managed Service Provider Archives

People often complain that their content did not generate as much buzz as they initially expected. Lack of views and shares can be extremely frustrating, especially when the person creating the content poured their heart and soul into it. The first thought that goes in the mind of the content creator when they see it is if their content was not as good as they thought. Some people also think that people didn’t resonate with it. Although both these scenarios could be true, it isn’t the case most of the time. There could be other technical factors, which are hard to determine. Having a content marketing scorecard in use could help you to determine the elements that hold you back. These scorecards tell users exactly how their marketing efforts are impacted by their content. By isolating all the factors that boost or hold back content, content scorecards give users a big boost in converting their prospects into full-fledged clients. Note that, it is important to have objectives in ...

Every business owner knows that marketing is the lifeblood of their business, and it is virtually impossible to thrive without confronting an MSP (Managing Service Provider). Most IT Companies who seek to attract high-value clients know their best bet is the MSP industry. What makes MSP so attractive for businesses these days is its ability to keep customers paying month-to-month, creating long-lasting relationships with clients and prospects, which essentially helps in generating higher revenues. There is no denying that setting budgets for marketing initiatives could be tough. However, when you take time and pay attention, it won’t be as difficult as it seemed initially. Mentioned below are some things that you should consider for setting metrics and budgets. The Amount that MSP Spends for PR and Marketing Having a specific budget for your business’ digital marketing efforts is crucial if you want to attain tangible short and long term results. MSP’s that don’t crea...

More than 80% of the businesses are presently using social media platforms to attract more and more leads, generate more revenues and sales, and deliver bespoke customer support. This is arguably one of the best platforms to get business, especially for eCommerce. A survey was conducted which targeted the B2C marketing, and it was found that 58% of the respondents reported that they get double the business from social media than any other marketing tactics. Here are some tips for you. 1.      Create visual content to engage your audience People using social media platforms are not really inclined to read content which is heavily induced with words. The step you need to take is shifting from word-based content to visual content. Visual content gets more response. This is the reason why YouTube is holding its number one position on the social media platform. 2.      Think about a channel plan for social media M...