Best Five Social Media Tips for Managed Service Providers

More than 80% of the businesses are presently using social media platforms to attract more and more leads, generate more revenues and sales, and deliver bespoke customer support. This is arguably one of the best platforms to get business, especially for eCommerce. A survey was conducted which targeted the B2C marketing, and it was found that 58% of the respondents reported that they get double the business from social media than any other marketing tactics.

Here are some tips for you.

1.      Create visual content to engage your audience

People using social media platforms are not really inclined to read content which is heavily induced with words. The step you need to take is shifting from word-based content to visual content. Visual content gets more response. This is the reason why YouTube is holding its number one position on the social media platform.

2.      Think about a channel plan for social media

Many businesses focus on preparing one standard channel plan for different social media platforms. What they fail to understand is that single dimension strategy may work on one platform, while it may not work well with the other. If you are using the same single dimension strategy everywhere, then it is time to rethink your process. Each platform is different, and thus, you need to have different channel plan.  

A typical channel should have- editorial plan, results, channel integration, the tone of the posts, what will be the primary content, what are the goals, and who should be your audience.

3.      Using social media posts to create blog posts

Many companies develop blogs first followed by social media posts, but we recommend you to do vice versa. Here’s what you can do, use your social media is a personal laboratory. Think about thought-provoking ideas which will touch your readers and will compel them to deliberate more on your post. Analyse their reactions and pick the ones who had the most response, then work on creating a blog based on that.

Keep the blogs short, informative, and straight to the point. This will help your readers to stay engaged and ultimately, you will get more traffic.

4.      Social media experts, customers, and product teams should work together as a team

The managed service provider usually outsources their service to someone external. These outsourced companies manage their work from far away, and they are away from the product team, as well as regular customers. This results in reduced support from one another and communicate.

If you want your strategies to work, then you need to collaborate with social media experts, product teams, and the customers. This way, they will be able to work as a team and enhance their service delivery.

5.      Plan for all time-zone strategies

If you are an eCommerce business and want to make it big, then you will have to think about the other time-zones as well. Zeroing in your country’s time-zone will do no good to you, especially when your managed services are always available online to every other country. Keep your primary accounts active, let your social media team be active all the time, so that they get to respond to different people’s queries about your brand or service.